The No R Lifestyle brand is the creation of two friends on a 3 hour car ride with a broken radio in the midst of championship fever in Boston around October of 2007.  The Medford, MA residents, tired of others correcting their pronunciation or asking, "What's a bah, cah, (fill in any word ending in R)?", wanted to provide the people of New England something they could wear to embrace and show off their accent.  Although the Boston "No R" Accent is an identifier of Bostonians and New Englanders alike, the way we lead our lives is the common thread among us all.  After more than a year of brainstorming, No R Lifestyle was created for anyone and everyone who has lived in, visited, or is a fan of Boston and its surroundings.  No R Lifestyle: Not Just an Accent.